Fashion Business Management integrated degree and diploma course offers a comprehensive curriculum that combines theoretical knowledge with practical skills. From understanding the elements of fashion to mastering e-commerce management and marketing strategies, this program prepares students for diverse roles in the fashion industry. With a focus on entrepreneurship, logistics, and supply chain management, students gain a holistic understanding of the fashion business landscape. Industry exposure through internships, live projects, and international visits enriches the learning experience, providing students with real-world insights and networking opportunities. This course equips graduates with the expertise and confidence to succeed in the dynamic and competitive fashion business sector.
Course Syllabus
1st Year:
- Elements of Fashion: Understand the fundamental elements that drive the fashion industry.
- Fashion Entrepreneurship: Learn the ins and outs of starting and managing a fashion business.
- Management Essentials: Gain essential management skills applicable to the fashion industry.
- Economic Environment: Explore the economic factors influencing the fashion market.
- Marketing Coordinator: Develop skills in coordinating marketing strategies for fashion brands.
- E-commerce Management: Learn to manage online retail operations effectively.
- Monitoring Sales Trends: Understand how to analyze and respond to sales trends in the fashion industry.
- Marketing & Visual Merchandising: Explore the importance of marketing and visual merchandising in fashion.
- Logistics and Supply Chain Management: Learn about the logistics and supply chain specific to the fashion industry.
- Domestic Fashion Brands: Gain insights into the functioning of domestic fashion brands.
- Professional Communication Skills: Develop effective communication skills for a professional environment.
- Liberal Arts: Explore the intersection of fashion with liberal arts disciplines.
- Garment Surface, Fabric Science, and Analysis: Understand the science behind garment fabrics and surfaces.
- Apparel Quality Management: Learn the importance of quality management in apparel production.
2nd Year:
- International Brands, History of Western Fashion: Study the history and impact of international fashion brands.
- Global Exposure: Gain exposure to global fashion markets and trends.
- E-commerce and Catalog Styling, Backstage Management, and Social Media Management: Learn the intricacies of e-commerce, catalog styling, and social media management in the fashion industry.
- Forecasting: Understand the importance of forecasting in the fashion business.
- Product Development: Learn the process of developing fashion products.
- Visual Merchandising: Explore the art of visual merchandising in fashion retail.
- Retail Management: Gain insights into retail management specific to the fashion industry.
- Customer Relationship Management: Learn to manage customer relationships effectively.
- Portfolio Development: Develop a professional portfolio showcasing your work.
- Industry Exposure: Gain exposure to the fashion industry through visits and projects.
- Macro Economic Environment: Explore the macroeconomic factors influencing the fashion industry.
- Academic Sessions: Engage in academic sessions to deepen your understanding of fashion business concepts.
- Fast Fashion and Sustainability: Learn about the challenges and opportunities of fast fashion and sustainability in the fashion industry.
3rd Year:
- Final Portfolio: Develop a comprehensive portfolio highlighting your skills and achievements.
- Live Industry Projects: Work on live projects with industry partners.
- Entrepreneurship: Learn about entrepreneurship in the fashion industry.
- Dissertation: Conduct research and write a dissertation on a relevant topic.
- Research Skills: Enhance your research skills for academic and industry purposes.
- Business Plan: Develop a business plan for a fashion venture.
- Capstone Project: Work on a capstone project integrating your knowledge and skills.
- Visualization Techniques: Learn techniques for visualizing fashion concepts and ideas.
- Information Collection and Analysis: Develop skills in collecting and analyzing information relevant to the fashion industry.
- Avenues and Career Opportunities: Explore various career paths and opportunities in the fashion business.
Internship and Industry Exposure:
- 8-Week Industrial Visit: Gain practical exposure through visits to fashion businesses.
- 16-Week On-Site Internship: Apply your skills and knowledge in a real-world fashion business setting.
- Fashion Brands and Clients: Work with fashion brands and clients to understand industry practices.
- Organizational Setup: Learn about the organizational structure of fashion businesses.
- Business Ethics: Understand the ethical considerations in the fashion industry.
- Business Strategies: Explore strategies for success in the fashion business.
- Product Management: Learn to manage fashion products from conception to sale.
- Real-World Challenges: Experience and solve real-world challenges faced by fashion businesses.
Join our Fashion Business Management course and embark on a journey towards a successful career in the fashion industry. Enroll now to secure your spot!
